Saturday, December 4, 2010

Jazzmen Rice

Since that first waft of aromatic perfume I have loved Jasmine rice. The flavor, the texture, and the aroma as it cooks are just amazing, and its certainly a nice switch from regular white rice.

Typically an Asian product, and most often from Thailand, I recently learned, however, that we are growing our very own exclusive version of aromatic rice, right here in the Deep South U.S.A.! Anytime that I can purchase an American made product over an imported one, makes me happy.

The folks from Jazzmen brand aromatic rice sent me a bag to give their aromatic rice a test run and the first thing I did was steam some up to go with my after Thanksgiving Gumbo.  It certainly had all of the familiar aromatic fragrance I expected and yes, it tasted just perfect.

The next time I taste tested Jazzmen Rice, however, was isolated in a bowl all on its own - simply steaming rice, with only a bit of pure butter and a sprinkle of sea salt on top. Just heaven y'all.

About twelve years ago, the LSU AgCenter started a project to increase rice production in Louisiana, and currently averages approximately 500,000 acres of rice agriculture annually, with more growth expected. For those twelve years, they have been perfecting the process to bring to the market an aromatic rice that could be grown and produced domestically and compete solidly with the Jasmine rice imports.

Jazzmen Rice, LLC, grows and harvests Jazzmen rice using South Louisiana's seed, farming and milling community. It is harvested and flash packaged in the most sanitary and temperature controlled mills of South Louisiana, ensuring that the retail customer receives the freshest and most aromatic product possible, and one that has not spent months traveling to the U.S. from Asia.

A delicious flavorful rice that is now available in many locations around the United States - Winn Dixie and Rouse's here locally both carry it. Look for Jazzmen in your local grocery store and give it a try! I think you'll love it.

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Disclosure: Jazzmen Rice provided me with a free bag of their product to try.

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